Claim: This here soymilk ad claims that it is healthier and tastier then regular dairy milk.
Audience: The people this ad is trying to reach consists of people who are thirsty and people who drink milk on a daily basis.
Pathos: It appeals to us because the hearts represents the love the man who is made out of milk has for soymilk.
Logos: Ad claims that the soymilk has fifty percent more calcium then regular dairy.
Ethos: This one is a stretch but this ad can seem more credible because of the use of a person to jump in the soymilk to symbolize that the consumer will love it.
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